I absolutely agree with him. Before even reading the chapter all I could think of was the bumper stickers on the back of cars that talk about their kids being on the honor system, how great obama is-time for a change, co-exist, and whatever else on earth people have. Bumper stickers are perfect- everyone wants to be defined or part of a cause. That's why everyone always wants name brand class- just by a brand you can be classified by a certain financial class even if you don't belong to it!
I thought it was interesting to read how objects are made without meaning but by sticking advertisements on or associated with the product we make ourselves more ignorant- that is, we don't take pride in what we make nor do we acknowledge that every product is made with humane or safe conditions. It's irritating to think of and realize but it's true. Its no different than walking by the poor guy on the street begging for money- you don't acknowledge him, that would be cruel because you won't be giving him money- so you walk by and act like you didn't see he was standing or sitting there.
To keep rambling- this subject kinda reminds me of American Psycho- ha i know- but where i'm going with that is Yuppie culture. Christian Bale is always defining the bands, or culture or eating at really nice restaurants that you need a 3 month reservation for...he masks who he is with material things = commodity fetishism.
We have all these cloths, pictures, bags, accessories and more taking stands on serious topics but do we even know what we're doing when we're wearing or using them? We're all responsible for falling victim to this lifestyle. Even I'm at fault- just last week for earth day/my birthday my brother got me a starbucks mug (best gift ever I may add) but i used my mug on earth day to get free coffee on earth day because "i gave up paper cups-or am now using recyclable cups. granted i usually don't get cups very often and I get gallons of water and reuse them til the jug is dirty and i need to buy a new one then i recycle the old one. but just the stigma i felt from "reusing and recycling." i mean, it's kinda crap. i try not to live a lifestyle in which I pollute or make the world dirtier after i leave a place but I just felt so fake after I sat and thought about it.
This is an epidemic that we're all responsible for and we all promote everyday.